Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22). With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all details are accounted for. One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device...

by James Tipton, 27 May 2013 comments Since Google’s announcement of expanded campaigns, all eyes on mobile. Advertisers who have felt the pain of the lower ROI are links issues, “Enhanced campaigns want to help me in Google Mobile – win or should they win Google mobile help?” We start by to acknowledge that Yes, mobile is growing like crazy. People use these devices at an accelerated pace and eMarketer has mobile advertising to almost a $11 billion-business forecast until...

Evolving Your SEO: Moving Toward a Content Marketing ApproachJanuary  7, 2013Popular→ Google Penguin 2.0 Update is LiveMay 23, 2013→ 5 Pillars of a Successful Modern Web DesignMay 19, 2013→ The Myth of Content Marketing, the New SEO & Penguin 2.0May 23, 2013→ Matt Cutts Talks SEO for Google: 9 Things You Should Expect This SummerMay 14, 2013→ Google Penguin 2013: How to Evolve Link Building into Real SEOMay 23, 2013→ 10 Essential WordPress Plugins to Improve SEO & UsabilityMay 17, 2013TopicsGoogle • Search engine optimization • Content marketing • Matt Cutts • AuthorityLabs...